Founded in the UK by a transgender man, Casual Reign specialises in packing boxers and simple packers. We aim to provide people with confidence and gender euphoria, without the hassle of large shipping fees and lengthy delivery times.

Take a read of our mission and story below to get to know us a little better.



It’s no secret that the majority of brands that sell gender-affirming items, are typically outside of the UK. This means we are often subjected to large shipping fees, long wait times for delivery and sometimes even customer service delays, due to time differences.

If you’ve ever struggled with your identity, you’ll know that dysphoria can be crippling. Even shopping for gender-affirming items can cause dysphoria, which is then intensified by the shipping fees, plus the delays in delivery and customer service. At Casual Reign, this is what we aim to eliminate.

Everybody deserves to feel comfortable in their own skin and trying to live happily and authentically shouldn’t have to be a struggle. Our mission is to provide a voice, freedom, comfort and accessibility to those looking to affirm their gender identity. We aim to create a community, educate, raise awareness and provide confidence for people.


Hi, I'm Remy. I'm a transgender man from Birmingham, UK and my pronouns are he/him. I created Casual Reign to make gender-affirming products more accessible in the UK.

I started testosterone in February 2021 and after struggling with my identity for at least 20 years, I can safely say that this brand and my vision for its future, is something that is extremely close to my heart.

To learn a little bit more about my journey with Casual Reign, have a read of our story below.


When I became aware of my gender identity, I searched high and low for gender-affirming items in the UK and realised that our options are undoubtedly limited.

With two successful businesses under my belt that I wasn’t the most passionate about, I decided to step down from those and launch Casual Reign - a brand I care about deeply, as I truly believe in the difference it can make to people’s lives.

To say the least, struggling with your identity is an exhausting, internal battle. I created Casual Reign to ease some of the external factors that contribute to this battle, the main one being limited accessibility.

Ultimately, I want to help people in our community. As mentioned in our mission, I want to educate, raise awareness and give people the confidence to be themselves, unapologetically.

Thank you for taking the time to read this and thank you for your kindness and support. It's always appreciated.



    Percentage of profits donated to LGBTQ+ charities, Go Fund Me pages, counselling & surgeries.


    Free shipping to the UK on all orders of £30 or more & reliable tracked shipping for all orders.


    Quick, easy & reliable customer service, based in the UK for prompt replies and solutions.